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There are still small businesses who are not familiar with digital marketing outside of a few social media posts.  If this describes you, don’t worry, we’re here to help!

One of the key benefits of digital advertising is the ability to target specific audiences based on a range of factors, including demographics, location, and interests. This allows you to tailor their campaigns to reach the people most likely interested in your products or services. For example, a company selling sports equipment could use targeted ads to reach people who have shown an interest in sports or fitness or to people who frequent baseball parks or pickle ball courts.

Another advantage of digital advertising is the ability to track and measure the success of a campaign. This can be done through the use of tools such as Google Analytics, which allows you to see how many people have seen your ads, how many have clicked on them and even to track people who saw your ads, did not click on them, but later visited your website. This data can then be used to optimize and improve future campaigns, making them more effective and cost-efficient.

There are many different types of digital advertising, each with its own strengths and best uses. Some of the most popular include:

Digital advertising can be a powerful tool for businesses of all sizes, but it’s important to choose the right type of ad for your specific goals and audience. By understanding the different options and how to use them effectively, you can reach and engage with your target audience and drive meaningful results for your business.

Figuring all this out by yourself, when you have a business to run, is overwhelming.  Let us help.  Call Jeff Kuerzi at 502-818-2278 to get started.

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